DISCOVER GROWTH PLANS with SHERI OTTO
of GROWTH LANE STRATEGIES, LLC
growthlanestrategies.com
B2B Leaders, Founders, Executives
Content Marketing for Demand-as-a-Service
Funnel Fix
Growth Plan Deployment and Execution
Content Creation (pitch decks, ads, case studies, blogs, social post, emails).
Here are a few of our Growth Plans to Support You or Your Network
Problem #1: Too Much Content, Not Enough Results
🌱 Growth Plan: Content Mapping
When businesses invest heavily in content but lack a strategy to drive conversions, we perform a funnel mapping audit. This aligns content with the buyer's journey, ensuring every asset, from blogs to webinars, moves prospects closer to a decision
Problem #2: Full Funnel But Non Converting Leads
🌱 Growth Plan: Funnel Fix
We identify bottlenecks in your funnel by analyzing engagement and conversion data, then implement tailored strategies rooted in behaviroal science to alleviate friction and increase downstream momentum.
Problem #3: Struggling to Stand Out in a Crowded Market
🌱 Growth Plan: Thought Leadership Wins Deals
We position you as the go-to authority in your niche using video, hooks and a prospecting plan. By amplifying your unique voice, this growth plan helps differentiate your brand and establish trust.
Problem #4: Messages Lack Emotional Relevance
🌱 Growth Plan: Key Ignition
We craft content that strikes an emotional chord with your audience, turning passive viewers into active participants. Storytelling and emotionally driven campaigns are at the core of this strategy.
Problem #5: Unable to Break Into Next Level Growth
🌱 Growth Plan: Greenlight
We analyze your highest-performing campaigns and initiatives and leverage success factors for untapped areas. This strategy positions your to scale growth and expand market impact.
Problem #6: Video Isn’t Part of Your Prospecting Strategy
🌱 Reels Nice
We transform your outreach with short, high-impact videos that connect instantly. These bite-sized, relatable clips don’t just humanize your brand—they grab attention, spark curiosity, and make it impossible for prospects to ignore your message.
MORE GROWTH PLANS: FEATURED
Problem #7: Prospects Aren’t Ready to Commit
🌱 Growth Plan: Jab, Jab, Jab, Punch
We use a progressive engagement strategy that mirrors natural relationship-building. Each touchpoint delivers increasing value with a corresponding rise in time commitment. The punch? A CTA to book a meeting or demo, positioned as the natural next step for prospects who’ve already experienced your value firsthand.
Problem #8: Leads Falling Through the Cracks
🌱 Growth Plan: Always On Nurture
We build an automated nurture sequence designed to keep your brand top of mind. By delivering value-driven content at regular intervals, we ensure leads stay engaged and move seamlessly through the funnel, minimizing drop-offs and maximizing conversions.
Patrick was having the same problems until now...
"In the last 3 months we've increased our bookings by 20% and improved our web traffic."
• Patrick Smith | Fort Mill, SC
MONTHLY RETAINER
Advisory & Consulting Plus Enablement. Introductory Offers Available. Book a Call to Learn More!
MONTHLY RETAINER
Tailored Growth Plan Execution Plus Content Creation
About Sheri
I help tech founders and B2B organizations turn content into measurable revenue. My proven strategies focus on aligning messaging, nurturing leads, and accelerating pipeline velocity, all while eliminating the guesswork.
With a track record of driving triple-digit growth for Big Tech and shaping ROI-driven campaigns, I specialize in creating clarity from complexity. Let’s work together to connect your content to the outcomes that matter most.
Let's double click into the Greenlight Growth Plan.
I break it down for you in the video below.